Geographic intelligence for smarter ad targeting
Reach the right audience in the right region, filter invalid traffic before it hits your attribution model, and personalize campaigns by network type — all from IP-level data.
Geotargeted advertising and campaign delivery
Serve the right creative to the right geographic audience without relying solely on user-declared location. ipOptic Geo DB provides country, region, city and timezone data resolved from the visitor's IP — accurate for 98% of country-level targeting, ~60% at city level (Lite tier). Commercial tiers improve city accuracy and add postal code, DMA and mobile carrier data.
Personalized creatives and regional copy
Dynamically switch ad copy, landing page language, pricing and promotional offers based on the visitor's detected region. Timezone data (DB7+) lets you deliver time-sensitive offers — flash sales, countdown timers — calibrated to local time without JavaScript timezone detection, which is spoofable.
Invalid traffic and ad fraud detection
Data center IPs, hosting ranges and VPN exits generate invalid traffic (IVT) that inflates impressions without real human engagement. ipOptic Proxy DB classifies each IP by proxy type and usage type — flagging datacenter, VPN and bot-sourced traffic before it enters your attribution pipeline. PX12's fraud score gives a single 0–99 signal for IVT scoring.
Audience segmentation by network type
Segment audiences by net speed (DB8+), mobile carrier (DB11+) and usage type (DB13+) to optimize creative format and bid strategy. Mobile users on constrained networks convert differently than corporate broadband users — ipOptic's network-layer data surfaces these cohorts without requiring login or cookie consent.
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Better targeting starts with better IP data
ipOptic Lite is free for low-volume geotargeting. Commercial tiers add postal code, mobile carrier, and daily-refreshed network data.